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Gold Standard Investing. Why are central banks buying gold again?
Gold has been money, a store of wealth and an insurance policy for 5,000 years. Central banks are buying it at the fastest pace in half a century, and its price has swung from a record $5,589/oz to $3,891/oz in ten months. This 36-page guide tells the story, shows who owns the world’s gold and why, and explains every way to hold it, with the costs and risks. Then it helps you decide how much, if any, belongs in your portfolio.
One guide, in English, Spanish and Portuguese. One payment. Education only: we won’t tell you what to buy.
Gold Standard Investing
Take a look inside
Two pages from the guide, as you’ll see them.
What’s inside
One illustrated 36-page guide in eight parts, with five full-page plates, charts, tables, quotes and sources for every figure. Comes in English, Spanish and Portuguese.
01 Gold Through History
- King Solomon’s 23 tonnes a year, at today’s price
- Croesus, Mansa Musa and the Spanish treasure fleets
- WW1, and the USS Louisville’s $148m cargo in 1940
02 The Gold Standard
- What it tried to achieve, and why it ended in 1971
- What happened to the value of money
- Why the US still books gold at $42.22/oz
03 Who Owns The Gold
- All gold ever mined: a 22.6-metre cube worth $28trn
- Central banks, and Britain’s costly sale at $275/oz
- The great vaults, and gold coming home
04 2022: What Changed
- Russia’s frozen reserves
- Central banks buying over 1,000 tonnes a year
- Poland, India and the move to store gold at home
05 India And China
- 11 to 13 million weddings a year, and the bride’s gold
- Women, faith, festivals and the harvest
- Why rising incomes mean steady buyers
06 The Big Debate
- Store of wealth or shiny rock? Buffett v Dalio
- Gold as a “flight to safety” in crashes
- Bitcoin: digital gold or not?
07 Ways To Own It
- Physical gold ETCs, and what the Trojan Fund holds
- Gold miners and the “gold bugs”
- Coins, bars and 22ct jewellery: tax and storage
08 How Much To Hold
- What 5% in gold did over 20 years
- Long runs and longer waits: performance since 1971
- 10 takeaways, a checklist and your one-page plan
The full guide. One payment of £7.80.
Register now and we’ll tell you the moment it launches.
History and facts, not hype.
Gold attracts strong opinions. This guide puts both sides: the case for gold as insurance, and Warren Buffett’s case against an asset that produces nothing. Every figure is sourced and dated, and prices are always shown per troy ounce.
We never tell you whether gold is cheap or expensive, or whether to buy it. You get the understanding to decide for yourself, and a one-page plan to write your decision down.