Guide 06 of 10 · Build the core

Behavioural Brilliance

Spot the mental traps that cost investors money, and stop falling for them.

What’s included

  • 21 pages, in plain English, with charts and examples
  • 8 topics, each a short read
  • A checklist to act on, and sources so you can check every fact
  • Part of the full course: all ten guides for £78, one payment
Get all ten guides: £78

Take a look inside

Two pages from Behavioural Brilliance, as you’ll see them.

Behavioural Brilliance: sample page 1Behavioural Brilliance: sample page 2

What’s inside

Rethinking Rationality

  • Kahneman and Tversky
  • Nudges
  • Behavioural economics

Predictably Irrational

  • Test 1: Five seconds to guess
  • Test 2: Which would you choose?
  • The results

Two Kinds Of Bias

  • Test yourself
  • The behaviour gap
  • What they are

Cognitive Biases: Part One

  • Base rates matter
  • Anchoring
  • Confirmation

Cognitive Biases: Part Two

  • One pot, many purposes
  • Mental accounting
  • Availability

Emotional Biases

  • The disposition effect
  • Loss aversion
  • Overconfidence

Managing Your Biases

  • Write an investment plan
  • Rebalance on a set date
  • Keep a decision journal

Mr Market’s Moods

  • Using Mr Market
  • South Sea Bubble, 1720
  • Dot-com bubble, 2000

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