Guide 06 of 10 · Build the core
Behavioural Brilliance
Spot the mental traps that cost investors money, and stop falling for them.
What’s included
- 21 pages, in plain English, with charts and examples
- 8 topics, each a short read
- A checklist to act on, and sources so you can check every fact
- Part of the full course: all ten guides for £78, one payment
Take a look inside
Two pages from Behavioural Brilliance, as you’ll see them.


What’s inside
Rethinking Rationality
- Kahneman and Tversky
- Nudges
- Behavioural economics
Predictably Irrational
- Test 1: Five seconds to guess
- Test 2: Which would you choose?
- The results
Two Kinds Of Bias
- Test yourself
- The behaviour gap
- What they are
Cognitive Biases: Part One
- Base rates matter
- Anchoring
- Confirmation
Cognitive Biases: Part Two
- One pot, many purposes
- Mental accounting
- Availability
Emotional Biases
- The disposition effect
- Loss aversion
- Overconfidence
Managing Your Biases
- Write an investment plan
- Rebalance on a set date
- Keep a decision journal
Mr Market’s Moods
- Using Mr Market
- South Sea Bubble, 1720
- Dot-com bubble, 2000
Get Behavioural Brilliance and the other nine guides.
One payment of £78. Download straight away and keep them for good.