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Guide 10 of 10 · Understand quality

Brand Bonanza

Tell a lasting brand from a fading one before you invest in it.

What’s included

  • 16 pages, in plain English, with charts and examples
  • 7 topics, each a short read
  • A checklist to act on, and sources so you can check every fact
  • Part of the full course: all ten guides for £78, one payment
Get all ten guides: £78

Take a look inside

Two pages from Brand Bonanza, as you’ll see them.

Brand Bonanza: sample page 1Brand Bonanza: sample page 2

What’s inside

Strong Brands, Strong Returns?

  • A word of caution
  • Brand value estimates are opinions, built on assumptions
  • Twice the total return

Why Brands Are Powerful

  • Conspicuous consumption
  • The Chivas Regal effect
  • Symbols for sale

Six Advantages Of A Strong Brand

  • The money test
  • 1. Pricing power
  • 2. Loyalty

Buffett And Brands

  • The lessons
  • Pricing power is the clearest sign of a great brand
  • Buy when others doubt the brand, if the customers still love it

Science, Art And Craft

  • The promise
  • How great brands stay strong
  • Watch for the moments when a brand breaks its promise

When Brands Lose Their Way

  • Failing to innovate
  • Changing habits
  • Broken trust

How To Check A Brand’s Health

  • Investing in brands through funds
  • What it holds: the top ten often make up most of the fund
  • What it costs, compared with a global tracker

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